Meet The Team
Bryce Etten
Owner & CEO
Bryce Etten is a creative powerhouse with over 15 years of experience installing and designing vinyl graphics. Known for his eccentric, diverse, and wild personality, Bryce brings a unique energy and flair to every project he touches. His passion for the craft is only matched by his commitment to delivering stunning, high-quality results that exceed expectations.
As a 3M Certified and preferred installer, Bryce has honed his skills using the best materials and techniques in the industry. His deep understanding of 3M’s vinyl products ensures that every design is not only visually striking but also durable and long-lasting. Whether it's full vehicle wraps, custom business signage, or artistic murals, Bryce knows exactly how to transform any surface into a bold, eye-catching piece of art.
His wild creativity is what sets him apart—there’s no project too bold or unconventional. Bryce thrives on pushing the boundaries of design and installation, creating out-of-the-box graphics that reflect his unique style. His diverse experience spans various industries, from corporate branding to personal projects, giving him the versatility to handle any challenge with ease.
Clients love working with Bryce not only because of his unmatched skill but also because his eccentric and professional personality makes the process enjoyable and exciting. If you're looking for an installer who’s as passionate about the art of vinyl graphics as you are about standing out, Bryce Etten is the perfect choice.
Gabby miller
Head of Digital Marketing & Apparel
Gabby brings over a decade of experience in graphic design, digital marketing, and brand strategy to her role at Amped Up Graphics. With a strong foundation in visual design and deep expertise in SEO and performance marketing, she specializes in building brands that are both visually compelling and strategically positioned for growth.
She leads website design, search engine optimization, content strategy, email marketing, and social media development — ensuring every digital touchpoint is optimized for visibility and measurable impact. Her approach blends creativity with analytics, connecting strong visuals with smart marketing systems that convert for Amped Up Creative.
In addition to overseeing digital strategy, Gabby also leads Amped Up Style’s apparel services, managing the design and production of branded merchandise, team apparel, and promotional wear. By aligning apparel design with overall brand identity, she ensures consistency across both online and physical brand presence.
With more than 10 years in the creative and digital space, Gabrielle is known for intentional design, strategic execution, and building marketing ecosystems that support long-term growth. Her ability to unify design, apparel, and digital performance makes her a key force behind the evolving brand presence of Amped Up clients.
Mike Caldwell
Sales & Paintless Dent Repair
Mike Caldwell is a seasoned professional with a unique combination of skills, serving as a Sales Associate for Vinyl Graphics at Amped Up Graphics Co. and a professional paintless dent repair technician at Platinum Dent Repair. With a keen eye for detail, exceptional proficiency, and a commitment to honesty, Mike excels in both the creative and technical aspects of the automotive service industry.
In his role at Amped Up Graphics Co., Mike leverages his deep knowledge of vinyl graphics to help clients find the perfect solutions for their vehicles and businesses. Whether it’s designing eye-catching wraps, custom signage, or unique vehicle graphics, Mike’s attention to detail ensures every project is executed flawlessly, providing clients with standout designs that elevate their brand presence.
At Platinum Dent Repair, Mike is a trusted technician specializing in paintless dent repair (PDR). His expertise and precision in removing dents without needing costly and time-consuming paint jobs have earned him a reputation for delivering high-quality, long-lasting results. Mike’s commitment to honesty means he always provides fair, transparent pricing and ensures his clients are fully informed throughout the repair process.
With his dual expertise in both vinyl graphics and dent repair, Mike Caldwell offers a comprehensive, customer-focused approach to automotive enhancements. His detail-oriented nature, proficiency in his craft, and honest service make him a valuable asset to both companies and a go-to professional for anyone seeking top-notch service and results.
Jake Martinez
Lead Graphic Designer & Production Manager
Jake Martinez brings over five years of experience in the creative industry to his role as Lead Graphic Designer and Production Manager. With a Bachelor's degree in Computer Animation from Columbia College Chicago, Jake began his career as a versatile design generalist, building a strong foundation in 3D design, motion graphics, and traditional graphic design.
Known for his keen eye for detail, positive attitude, and commitment to delivering captivating designs, Jake excels at the intersection of creativity and precision. Whether managing high-volume production workflows or creating striking visuals that capture attention, he consistently aims to exceed expectations. His passion for clean, impactful design and his ability to think outside the box make him a standout creative and a vital contributor to every project he undertakes.
Adan Alvarado
Installer (In Training)
Adan Alvarado brings nearly a decade of automotive industry experience to Amped Up Graphics Co., with eight of those years spent hands-on working directly on vehicles. Born and raised in Carpentersville, Illinois, Adan developed his passion for cars early on — a passion that has grown into both a career and a lifestyle.
With a strong technical background and an eye for detail, Adan plays a key role in ensuring vehicle projects are executed with precision and care. His real-world automotive experience gives him a deep understanding of vehicle surfaces, fitment, and finish — knowledge that translates directly into high-quality wrap installations and attention to detail on every build.
Outside of the shop, Adan is deeply involved in car culture. From attending car shows and meets to racing at Sycamore Speedway, he lives and breathes the automotive world. A proud father to his seven-year-old son, Toretto — named after the iconic Fast & Furious franchise — Adan brings the same passion and drive from the track into every project he works on.
His combination of industry experience, technical skill, and genuine love for cars makes him a vital part of the Amped Up team and the quality clients trust.
